RFR: Our Rides Incentivize!

Bicycle Brigade Giveaway

Our passion for community, diversity, and inclusion does not stop just because the weather is colder!

This holiday season, ROC Freedom Riders will hold our inaugural giveaway by pairing financial contributions to families in need so that a child can be introduced to the world of cycling. Our goal is to have enough for 10 children (5-16 years old) in the Greater Rochester Area to receive a bicycle and helmet.

Nominations and financial contributions will be accepted up until Saturday, December 11th.

Are you or someone you know in need?

Are you a family in need? Have you seen our rides and wanted to join but don't have the financial resources to obtain a bike for your child?

Do you know a family in need whose child would like a bike for the holidays?

Nominate a deserving youth in need by emailing us the following information at

  • Name of a contact person for the family you are nominating

  • Contact information (phone, address of residence, and/or email address) for the contact person of the nominated family

    • If the contact person does not have access to internet please let us know in your nomination​

  • Age and name of the child that would like the bike (5-16 years old)

  • The child's answers to the following questions submitted either in a video recording OR written statement. There is no minimum word count.

    • Who is John Lewis? What was his role in the original Freedom Riders?

    • What is your perfect bike ride? Where you would go, who would you ride with and why?

    • What do you know or what would you like to learn about ROC Freedom Riders?

Can you give?

Do you believe in the mission of the ROC Freedom Riders? Have you ridden with the ROC Freedom Riders before?


Are you looking to give this holiday season?​

Contribute now and we will connect your contribution with a family in need so that their child can receive a bike this holiday season!

To contribute, please click on the link below and you will be directed to the ROC Freedom Riders PayPal account. Submit your payment (suggested $100 donation) with the note "Holiday Giveaway" and we will ensure that your contribution is used to connect a child with a new bike.


Previous Fundraisers

Pedaling for PathStone

On August 28, 2021, we partnered with PathStone Corporation for their 7th annual Pedaling for PathStone bike ride. This ride featured a new off-road urban route, totaling about 30 miles along the Genesee River. This partnership also includes Black Girls Do Bike Rochester, Genesee River Alliance, and the Genesee Land Trust.