We lead for-impact bicycle brigades throughout Black + Brown, suburban communities and apply practical strategies to support Black and Brown brands in real-time. We administer creative campaigns to help brands communicate the progress of their equitable initiatives. Our advocacy and creative work is executed through the lens of the original Freedom Riders of the 1960's.
WE RIDE TO PAY HOMAGE TO THE ORIGINAL FREEDOM RIDERS. GOOGLE IT!
WE RIDE TO SUPPORT BLACK SPACES, BLACK PLACES, AND TO ACKNOWLEDGE BLACK FACES.
OUR FIST GO UP -- IN SOLIDARITY. WE PLEDGE TO BLACK ECONOMIC PROSPERITY.
OUR RIDES INCENTIVIZE. OUR REVOLUTION WILL BE TELEVISED.
BECAUSE BLACK LIVES MATTER!
OUR NEXT RIDE...
Our September 25 bike ride will focus on recognizing Black and Latino/a/e mentorship.
Join this community event and neighborhood-centric bike ride and travel throughout Rochester with bicyclists who are practical in addressing equity.
Ride with us!
We'll unapologetically celebrate the Black and Latino/a/e mentors who have helped to make the Rochester community so vibrant and collaborative.
Click the button to RSVP for ROC Freedom Riders 100 Mentors Community Event and you'll automatically receive ride updates.