Freedom Pledge 

Through the lens of the Freedom Riders of the 1960s

We lead for-impact bicycle brigades throughout Black and Brown communities and apply practical strategies to support Black and Brown brands in real-time. We administer creative campaigns to help brands communicate the progress of their equitable initiatives.


... the next ride

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Grab your bicycle and join ROC Freedom Riders for the the 2021 season kickoff event happening on Saturday. May 8 from 10 a.m. until 12:30 p.m. The route will feature rapid teach-in moments, art, and music at random times on our 5.8 mile journey. 

Ample free parking available at meeting location. 



Generation Outreach, a career and entrepreneurial exploration program dedicated to rethinking the way education is done. The program introduces youth to unique careers that helps them discover their passion, purpose and how to profit from an idea in a forever-changing society.

Upon meeting for the bicycle ride, we'll commit to helping Generation Outreach raise money for Operation GO, an after-school program teaching high school students how to become entrepreneurs in sneaker creation, video production, graphic/clothing design, app development and music production.


Wanna help us make impact while riding a bicycle? Register for the 2021 season kickoff event today.