ROC FREEDOM RIDERS
Using bicycles to creatively amplify the messages of the movement for racial equity, justice, diversity + inclusion.
ROC
FREEDOM
RIDERS
UPCOMING EVENTS...
Join ROC Freedom Riders in this new project to recruit more Black and Brown Rochester kids for the 2022 bicycling season.
Consider giving this holiday season towards connecting 22 neighborhood kids with a bicycle.
We lead for-impact bicycle brigades throughout Black + Brown, suburban communities and apply practical strategies to support Black and Brown brands in real-time. We administer creative campaigns to help brands communicate the progress of their equitable initiatives. Our advocacy and creative work is executed through the lens of the original Freedom Riders of the 1960's.
WE RIDE TO PAY HOMAGE TO THE ORIGINAL FREEDOM RIDERS. GOOGLE IT!
WE RIDE TO SUPPORT BLACK SPACES, BLACK PLACES, AND TO ACKNOWLEDGE BLACK FACES.
OUR FIST GO UP -- IN SOLIDARITY. WE PLEDGE TO BLACK ECONOMIC PROSPERITY.
OUR RIDES INCENTIVIZE. OUR REVOLUTION WILL BE TELEVISED.
BECAUSE BLACK LIVES MATTER!
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